So why video and why YouTube?
YouTube is second only to Facebook in active users (1.5 billion to Facebook’s 2 billion). But YouTube banks more engagement than Facebook, with users spending 40 minutes a day on YouTube and 35 minutes a day on Facebook on average.
There are three keys to winning over some of that engagement on your own YouTube channel:
- Create great content
- Optimize your content
- Share your content
- 92% of mobile video viewers share videos with others — RendrFx
- YouTube reports mobile video consumption increases 100% every year — Hubspot
- A video in an email leads to 200-300% increase in click-through rates – Hubspot
- 55% of people watch videos online every single day — Digital Information World
Video content is gaining more popularity with each passing day. It’s expected to hog over 80% of global user traffic in 2021, and the trend will continue to grow. That’s a source of traffic you want on your side as soon as possible. The time to learn and apply the best practices in YouTube video SEO is now!
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