Website Creates Awareness And The App Makes The Sale
Do you need a mobile app for your business ?
Do you need an app for your business ? Where clients can schedule or make orders ?
BluOryx will build a mobile app for your business.
Mobile applications have proven to be quick and effective in engaging customer interest and communicating product launches, new services, promotional offers, improved features and discounted rates.
These direct communications also bring valuable information such as demographics, geographical locations and shopping behaviour with respect to your products and services, helping you to understand the market demand and better your sales and marketing strategies.
Building customer loyalty is a critical and tricky aspect of marketing a business. Business apps help smoothen this road by developing a connection between the customer and the brand through constant reminders and notifications. These reminders create awareness about the products and services that are offered and encourage the customers to make the purchase.
Further, it also increases brand recognition. So, when an app-user requires a product/service offered by the business in the future, chances are the customer will choose the now-familiar app over its competitors.
When potential customers require a product or services, it is more likely that they will look it up on their smartphone rather than on a laptop. Research reveals that most searches are made on-the-go while traveling, socialising and waiting for appointments rather than during leisure time where one has access to the laptop or desktop system.
Organic Traffic - Increase
Bounce Rate - Decrease
Average Visit Duration - Increase
Pages Per Session - Increase
While business-to-customer communication is important for marketing, a reverse communication is equally important to maintain customer loyalty. Customers love it when their concerns and complaints are heard out and resolved with minimal lag time and this, in turn, helps businesses build brand loyalty. This is where apps come into the picture. They help to maintain this critical relationship through the online help desk and support systems.
The increased accessibility to products/services combined with reduced cost is the cherry on the cake in terms of customer engagement.
As apps are quicker, more interactive and easier to navigate compared to websites, the availability of an app for your business will probably nudge the customer to choose you for their purchase. The gist of it is that websites help to create brand awareness, mainly through social media, but apps are where most of the sales are incurred.
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