MOBILE MARKETING

Smartphones and tablets are ubiquitous nowadays, and more than ever, many are attached to their devices. One study found that 75% of its respondents admitted to taking their phones with them into the bathroom. Given the frequency with which people access the internet with their mobile devices (as a matter of fact, more people access the internet via a smartphone or a tablet than using a desktop/laptop), it’s obvious that mobile marketing is important if you want to reach a large portion of the population. Your specific mobile marketing strategy depends on the type of business you’re running, who your target audience is, and whether you need just an online presence or you’re trying to launch an online store. At the very least, you’ll need a website, preferably one that is responsive/mobile-friendly. However, to go above and beyond, remember that some expect mobile advertising to grow to represent 72% of digital ad spending. Furthermore, you’ll need to consider the nuances inherent with a mobile audience. For example, apps are important, and small businesses have responded. Nearly half of all small businesses say that they plan to launch mobile apps in spite of the high cost typically associated with app development. Finally, don’t think that a mobile app can’t help your business just because you run a brick-and-mortar store. Fifty-six percent of survey respondents reported visiting a brick-and-mortar store after receiving a deal or offer on their mobile device when they were near the store.     www.smartinsights.com

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